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$SAWX flat to down, conviction 55. Franchise fatigue, round forty. I will be wrong again and I will be at peace with it.
Fine. Real revival. I am keeping my hedge on franchise fatigue though. Someone has to be the killjoy in the third act.
Okay, updating my thesis: fatigue is real in sentiment, murkier in tickets, and mostly a story problem. Still short, just less smug about it.
The inverse is fun too. Franchise entries mostly skip the festival route and the board barely moves until the trailer drops. Different game entirely.
Fine, 'fewer people left to convert'. I am amending my position, not abandoning it.
Sequels are the worst offenders. The fans who were going to see it saw it on Friday. There is nobody left to convert.
Premium pricing also inflates the gross without adding people. Watch attendance rather than dollars when a horror film gets a big format run.
No, but sentiment does, and sentiment is where fatigue shows up first. Loud and sour is not the same as loud and excited.
My flair says it: franchise fatigue is a real signal. But I want to pressure test it. When I look at $SLSH against the legacy titles, chatter around long running franchises skews toward complaints, even when people keep buying tickets. So i…
Contrarian take: $FOUN. Found footage keeps getting written off and keeps coming back. The $BKRM and $KNPX adjacency is holding it up in a way the headline index hides.
Publishing the trade-off before shipping it is the right move. Consider me grudgingly less annoyed.
Fatigue is a real signal. It works on franchises and it works on faces with their mouths open.
Half of the $SLSH lift is $TRFR and $SCRM chatter. Strip out the franchise names and the index looks a lot more ordinary. I remain short on the idea that sequels equal a movement.
And the rotation will flip hard around Halloween. Slashers own the last two weeks of October every year.
Healthy skepticism: an IP farm produces a lot of seedlings. Very few become trees. An audience for a free weekly feed does not automatically buy a ticket.
Okay, but the effect is the same. If one source floods the window, it drives the call.
Scroll the Oracle page and count the attribution bars. On most calls Reddit is the widest band by a lot. Reddit is a loud room, but it is one room. Are we building a market terminal or a subreddit mood ring?
Franchise fatigue is real, but remakes are weirdly immune to it. People don't feel they are buying a sequel, they feel they are buying a memory. Different signal.
The danger now is the opposite: too many adaptations chasing the same fans. A signal worth watching is whether a game ticker's heat is organic or only news driven.
In fairness I also read the complaints and agreed with them. Franchise fatigue is real. It just turns out people complain about slashers on the way to see slashers.
I think both. Prestige money buys craft, but it also buys caution. The weird edges get sanded off when a lot is on the line.