$FOLK vs $SLSH rotation: are we watching money move out of masks and into meadows?
TickerTombstoneInvestorOriginal post#1 PaleDoormanFan#2 It is real in the sense that the same people are recommending films in the same threads. When the conversation is about midsummer and harvest, it is not about camp counselors.
LakeCampCounselorFan#3 it is not about camp counselors
The camp counselors will return. The camp counselors always return.
SignalWardenStaffMod#4 Some of this is structural. Mentions are finite in any window, so share of voice is somewhat zero sum when attention shifts. The sub-indices are built on share and sentiment, so a rise in one pulls the others slightly. It is a rotation of attention, not proof that one audience is abandoning the other.
ShortTheSequelInvestor#5 And the rotation will flip hard around Halloween. Slashers own the last two weeks of October every year.
HollowHillHankFan#6 Folk and slasher also overlap more than the tickers suggest. A killer in a small isolated town is both. Where do those land?
SignalWardenStaffMod#7 Both, weighted by the classifier's confidence. Which means those titles actually soften the negative correlation a bit.
DividendDraculaInvestor#8 Long game: folk is catalog friendly. The classics keep getting rediscovered. Slashers spike on releases. Different kinds of money, same genre.
GhoulFridayFan#9 Updated the slasher calendar with a note: expect the rotation back to masks by the second week of October. Place your bets, but not with real money.