Folk horror has been my whole personality since I found a library copy of an old folklore book at fourteen. But $FOLK has been flat to slightly down on CRYPT for three weeks while mentions stay high. Lots of talk, less heat. Are we at the top?
I keep seeing the same shape: flower crowns on every poster, a village that is a little too friendly, a festival nobody can leave. I love it. I also recognise a pattern I can now predict from the trailer.