Lighthouse photos are cosmic horror, spiritually. But I agree the mix is strange.

Counterpoint: folk horror has 'peaked' about four times since 1973. It is a perennial, not a trend. The rituals change, the soil stays.

The ritual horror version of this is hiding the rule, not the creature. You never learn what it wants, only what it will not tolerate.

Clear enough. Footnotes, not gossip.

This is exactly my corner. The ritual sequence in The Wailing is one of the most intense stretches of film I know, and it works because you believe everyone in it takes the ceremony seriously.

How do you handle someone posting a leak or rumor about a film?

$HOLV if you want a book that is also a haunted house you have to navigate. Keep a bookmark. Keep several.

What I love is how much of it is tied to real ritual texture: prayers, funerals, village customs. The good ones treat it with care, not as exotic decoration.

The folk heat also pulled $MDSR along with it, which makes sense. People rewatch the classics when a sub-genre gets loud.

Please do real research into any rituals you use, or invent your own with care. Nothing flattens folk horror faster than a ritual that feels copied from a moodboard.

Prestige horror TV has a long history, it just did not always use the word. $HNBL and $HHLL were already doing it. $TLOU just made it impossible to ignore.

Lovecraft sold it with footnotes and fake scholarship. Give audiences a document to obsess over.

Occult horror and footnotes. First memory: my grandmother's tarot deck, which I was allowed to look at but never touch.