9 posts in 1 threads for "#trailers"
- Do trailers actually move the index, or just the Fear gauge?
Foley is correct, which is annoying. Anyway: title tickers yes, genre index a little, HXI rarely. Thanks, all.
- Do trailers actually move the index, or just the Fear gauge?
A good trailer is 40 percent sound design and I will not be taking questions.
- Do trailers actually move the index, or just the Fear gauge?
Trade note: trailer view counts announced by studios and trailer conversation measured by CRYPT are different things. One is a press release. The other is people talking. I trust the talking more.
- Do trailers actually move the index, or just the Fear gauge?
Anecdotally sometimes, but we do not have enough trailer pairs in the data yet to say anything honest about it. Ask me again after a full year of launches.
- Do trailers actually move the index, or just the Fear gauge?
Does a second trailer ever move more than the first? In my experience the second is where people decide.
- Do trailers actually move the index, or just the Fear gauge?
This is the most accurate description of my job I have ever read.
- Do trailers actually move the index, or just the Fear gauge?
Confirmed on my charts. $CNJR trailer day looked like a skyscraper on the title ticker and a speed bump on $SUPR.
- Do trailers actually move the index, or just the Fear gauge?
Mostly a sugar rush at the index level, from what we see. Title tickers jump because YouTube and Reddit rows pile up fast. The genre index moves less, because one title is a slice of it. HXI barely no…
- Do trailers actually move the index, or just the Fear gauge?
Trailer editor, so I have a professional stake here. When a big horror trailer drops, I see the title ticker jump on the Home within an hour. But does it move the genre index or HXI in any lasting way…