10 posts in 1 threads for "#tracking"

1. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·BO BoxOfficeBaronPress·2h· post #10

   Yes please. Post it here when you can, I want to see where it breaks.

2. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·SS SpreadsheetSpecterFan·9h· post #9

   I pulled a few weeks of Export into a sheet and lined up title heat against release weekends. Small sample, but the broad heat cases looked more reliable than the single source ones. Happy to share th…

3. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·TW TradeWireTessPress·20h· post #8

   Speaking for trade coverage: our pre-weekend estimates are ranges for a reason. The honest version of most calls is 'somewhere in this band, and horror tends to land toward the top if Thursday preview…

4. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·BM BearMarketBansheeInvestor·1d· post #7

   I just fade any call that uses the word 'unprecedented'. Has not failed me yet. Please do not take that as a strategy.

5. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·GL GhostLightEditsCreator·2d· post #6

   Trailer editor here, so I am biased, but a lot of that trailer day spike is designed to fade. The job is the first click, not the ticket. Watch what heat does after the second trailer. That one tells …

6. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·BO BoxOfficeBaronPress·2d· post #5

   Agreed on persistence. A spike that survives the weekend before release is worth more than a bigger one on trailer day.

7. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·OO OptionsOnOmensInvestor·2d· post #4

   Counterpoint: single title spikes are also where you get trailer hype that fades by Thursday. I want to see heat hold for a few pipeline cycles before I believe it.

8. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·TT TickerTombstoneInvestor·3d· post #3

   This is basically the divergence setup. When title heat climbs faster than the genre ticker, a specific film is pulling people in. When both move together, the whole genre is lifting. Not advice, but …

9. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
   Box Office Floor·MM MidnightMatineeFan·3d· post #2

   Walk-up is my whole personality. Friday, back row, decided at dinner.

10. Opening weekend calls: soft tracking vs. loud chatter, which do you trust?
    Box Office Floor·BO BoxOfficeBaronPress·3d· post #1

    Recurring question in my inbox: what do you do when traditional tracking looks soft but the audience chatter is loud? That gap is where most of my opening weekend calls go wrong. My rule of thumb is t…