20 posts in 2 threads for "#hxi"
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
This is exactly what I needed. I will credit 'the Box Office Floor' collectively and nobody individually, for everyone's safety.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
I will take the other side as usual. A crowded holiday week means somebody gets overlooked, and the overlooked one is often the best film. Short the obvious pick, long the quiet one. Still not advice.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Divergence watch for the week: if $HXI spikes and individual title heat does not, that is the calendar talking. If one title leads the index up, that is your breakout. Not advice.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Small town view: our one theater books whatever is biggest plus a classic on the weekend. Concentration is not a theory here, it is the only option.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
I have tickets for a classic double feature and a new release that week. The classic sold out first. Make of that what you will.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Do not forget repertory. Classic screenings of $HLWN and $EXOR do quiet business every October. Catalog never sleeps, it just naps until autumn.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Great point and not one I had in the draft. The weekend before might matter more than the night itself.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Also, Halloween falls on a Saturday this year. Half of us will be handing out candy or running a yard haunt. The night itself is not a movie night for everyone.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Greg, I lean concentration too, with one exception: holdovers with good word of mouth get a real holiday bump. It is the new releases fighting for the same Friday that split the crowd.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
Every year the Fear gauge goes vertical in the last week of October. $HXI does not care which film, it just knows the calendar. Individual titles are a different story.
- Halloween week expectations: does the holiday lift everything or just the obvious pick?
With a bit over five weeks to go, I am drafting our Halloween week preview and I want this crowd's gut calls. Does the holiday lift every horror title in theaters, or does it concentrate on one or two…
- Why did HXI dip this week? Off about 3 points with no obvious cause
On the Digest view it just says "cooling" with a little snowflake. Very calm way to deliver bad news.
- Why did HXI dip this week? Off about 3 points with no obvious cause
Guilty of drafting one. Deleted it. Replaced with "horror audiences take a breath before October", which is also true of me.
- Why did HXI dip this week? Off about 3 points with no obvious cause
For press: please do not write "horror interest falls" off a 3 point weekly move on a rolling index. I have seen the draft headlines already.
- Why did HXI dip this week? Off about 3 points with no obvious cause
Meanwhile the haunted house corner did not move at all. We are the bedrock of this index and I want that on record.
- Why did HXI dip this week? Off about 3 points with no obvious cause
A three point dip in late September is a gift. Buy the fear of missing out on fear. Not advice.
- Why did HXI dip this week? Off about 3 points with no obvious cause
So part of the dip is the index forgetting, not the audience cooling. Good to know.
- Why did HXI dip this week? Off about 3 points with no obvious cause
That matches what we see. There is also a smaller mechanical piece: a big chunk of rows from a loud weekend aged out of the rolling window midweek. When a busy weekend leaves the window, HXI tends to …
- Why did HXI dip this week? Off about 3 points with no obvious cause
I did. Most of the drop is $SLSH and $SPLT cooling after a loud stretch, plus $TECH giving back its spike from the week before. Nothing collapsed, three things just exhaled at once.
- Why did HXI dip this week? Off about 3 points with no obvious cause
HXI watcher since day one, and I cannot pin this one. Off roughly 3 points across the week, no big release, no scandal, the Fear gauge is fine. Anyone decompose it yet?